Team RWB is a non-profit organization dedicated to enriching the lives of America’s veterans by connecting them to their communities through physical and social activity. This year, the group is running its second annual coast-to-coast Old Glory Relay—and Stackla is helping to spotlight the experiences of participants and supporters.
The run began at sunrise on September 11, with a formal Reveille ceremony in San Francisco. 59 teams of runners will carry a single American flag more than 3,540 miles across the country to Washington, DC. The relay will end at sunset on November 8, just days before Veterans Day.
This year’s theme, “Faces of Old Glory,” is intended to spotlight the diversity of veterans by encouraging them to share their personal stories and experiences. “Someone running with an American flag by the side of the road is a powerful image,” says Dan Brostek, Marketing & Communications Director at Team RWB. “Last year, we had people pulling over by the side of the road because they wanted to join us and run with the flag as long as they could. Everyone has their own personal story about what the flag means to them, whether they served themselves or they have a family member, friend, or colleague who was in the military.”
To learn more about Team RWB and how the organization is using Stackla to engage veterans and supporter of the Old Glory Relay, read the full story in this case study.